Olá! I’m Helen Silva—born in São Paulo, now based in New York—and I’m endlessly curious about how small businesses grow, adapt, and shine.
“Vitrine” means display case, and that’s the heart of this blog: a bright, clear place to showcase real-world wins from owners who are doing interesting work in their niche.
I feature makers, bakers, tech tinkerers, shopkeepers, studios, and service pros—sharing what’s working (and why) so others can learn fast and feel inspired.
If you love practical ideas, honest lessons, and celebrating the people behind the counter, you’re in the right place. Bem-vinda(o) to my vitrine.
